Describe the basic features of Commerce Server 2002 and the way the features work together to allow frameworks to be built for commerce-driven Web sites.
Describe the fundamentals of e-commerce Web sites.
Understand the Microsoft Commerce Server 2002 approach for building e-commerce Web sites.
Work with Commerce Server 2002 tools.
Describe the integration of Commerce Server 2002 with Microsoft .NET.
Work with and extend the Profile system of Commerce Server.
Authenticate users of the Commerce Server Web sites.
Design and implement product catalogs.
Work with baskets and pipelines to build a complete checkout process for shoppers.
Describe the analysis features provided by Commerce Server, Microsoft SQL Server™, and Analysis Services.
Work with existing reports, and create new reports for use by business analysts.
Apply data mining models to Commerce Server site data.
Describe the content selection and targeting system of Commerce Server.
Implement Commerce Server ad campaigns, discount campaigns, and direct mail campaigns.
Extend the Commerce Server business desk.
Build multilingual Commerce Web sites.

Course Outline

Module 1: Introducing Commerce Server 2002

This module introduces the features and release themes for Microsoft Commerce Server 2002. After completing this module, you will be able to describe the basic features of Commerce Server 2002 and how they all fit together.

Lessons

Commerce Server 2002 Placement
Commerce Server 2002 Themes and Features
Commerce Server 2002 Anatomy
Windows Server 2003 Support

After completing this module, students will be able to:

Describe the placement of Commerce Server 2002.
List the features of Commerce Server 2002.
Understand the support provided by Microsoft Windows Server 2003 for Commerce Server 2002.

Module 2: Introduction to E-Commerce Web Sites

This module provides an overview of e-commerce, both from a business-to-business (B2B) and a business-to-consumer (B2C) perspective. It includes an overview of the different roles needed to build e-commerce sites, and outlines some typical aims and challenges that face team members. It also discusses e-commerce functionality typical in modern Web sites.

Lessons

Characteristics of E-Commerce Sites
Overview of E-Commerce Site Functionality

After completing this module, students will be able to:

Describe typical characteristics of modern e-commerce sites.
Describe typical functionality of modern e-commerce sites.

Module 3: The Commerce Server 2002 Approach for Building E-Commerce Web Sites

This module uses the sample International Retail Site to illustrate how the features of Commerce Server 2002 can be used to achieve a fully functioning, modern e-commerce Web site. Each of the features used in the sample site are discussed in detail.

Lessons

Introduction to the Retail2002 Site
Features of the Retail2002 Site

Lab : Exercises

Adding Data to the Site
Exploring the Retail 2002 Site
Shopping the Site

After completing this module, students will be able to:

Install the Retail2002 site and explain its purpose.
Describe the main features of the Retail2002 site.

Module 4: Working with Commerce Server 2002 Tools

This module introduces many of the administrative and development tools you will need to be familiar with in order to build a Commerce Server 2002 Web site. These include Internet Services Manager, Commerce Server Manager, Commerce Server Business Desk, and Visual Studio .NET. This module acts as a primer for the tasks you will perform in later modules.

Lessons

Development and Business Tools
Administration Tools

Lab : Exercises

Exploring Site Structure with Internet Information Services
Exploring Application Design with Visual Studio .NET
Exploring Configuration Settings with Commerce Server Manager

After completing this module, students will be able to:

Describe and use the development and business tools that Commerce Server 2002 provides.
Describe and use the administrative tools that Commerce Server 2002 provides.

Module 5: Commerce Server in a .NET World

This module describes the integration between Microsoft .NET and Commerce Server 2002. After completing this module, you will be able to describe the .NET features of Commerce Server.

Lessons

Big Bets on .NET
Commerce Server and the .NET Framework
Commerce Server Architecture

Lab : Creating a Commerce Server 2002 Site with Visual Studio .NET

Creating a Commerce C# ASP.NET Web Application
Using the CommerceContext Object

After completing this module, students will be able to:

Describe the benefits of integrating Commerce Server 2002 and the .NET Application Framework.
Describe the .NET Application Framework and Commerce Server 2002.
Describe the Commerce Server architecture.

Module 6: Extending the Profile System

This module describes the Commerce Server Profile system. After completing this module, you will be able to extend the Profile system so that it suits your organization's needs.

Lessons

Profiling System Overview
Profiling System Administration
Profiling System Object Model

Lab : Implementing User Management

Initializing and Using Business Desk
Modifying the UserObject Table
Extending the User Profile for Northwind Traders
Creating Site Terms for the Northwind Traders Commerce Site
Creating New Users with Business Desk

After completing this module, students will be able to:

Describe the setup of the Profiling System.
Describe the administration of the Profiling System.
Explain the architecture of the Profiling System.
Describe the Profiling System object model.

Module 7: User Identification and Authentication

This module explains the various mechanisms you can use to identify and authenticate users in your commerce sites. After completing this module, you will be able to implement logon, logoff and signup pages.

Lessons

Authentication Components
Custom Authentication
.NET Enhancements for Authentication
Authentication .NET Object Model
Commerce Authentication Module

Lab : Creating Logon, Logoff and Registration Pages

Creating the LogonStatus.ascx User Control
Creating the Logon.aspx and the Logoff.aspx Pages
Creating a User Registration Page
Testing the Log On, Log Off, and Sign Up Pages

After completing this module, students will be able to:

Describe the authentication components.
Describe Microsoft Windows authentication.
Describe custom authentication.
Manage authentication resources.
Describe single logon access across domains.
Describe the Microsoft .NET enhancements for authentication.
Describe the Commerce Authentication Module.

Module 8: Commerce Server Catalog System

This module describes Commerce Server catalogs. After completing this module, you will be able to design and create base catalogs, virtual catalogs, and you will be able to import and export catalogs in Extensible Markup Language (XML) format.

Lessons

Product Catalog System
Catalog Variations
B2B: Catalog Exchange and Import/Export
Catalog Management API

Lab : Implementing Catalogs and Products

Creating Property Definitions
Creating Product Definitions and Category Definitions
Creating a Base Catalog and Adding Categories
Adding Products to the Catalog
Importing an XML-based Catalog and Creating a Virtual Catalog
Implementing Category and Product Pages for the Northwind Traders Commerce Site
Browsing the Site

After completing this module, students will be able to:

Describe the Product Catalog System.
Describe multilingual catalogs.
Describe catalog variations.
Describe catalog searching.
Understand the catalog management user interface (UI).
Describe B2B catalog exchange and import/export.
Understand the components of the catalog software development kit (SDK) and application programming interface (API).
Describe third-party catalogs.

Module 9: Implementing the Basket and Order Pipelines

This module explains how to implement shopping baskets for your customers. It also discusses how to use pipelines (and their components) for processing orders. After completing this module, you will be able to implement basket and checkout pages for your commerce sites.

Lessons

Baskets
Pipelines

Lab : Implementing the Checkout Process

Configuring the Site for the Checkout Process
Creating the AddToCart Web Page
Creating the ShoppingCart.aspx Web Page
Creating the Checkout Web Page
Creating the OrderConfirmation.aspx Web Page
Testing the Site

After completing this module, students will be able to:

Implement baskets.
Configure pipelines for Microsoft ASP.NET.
Debug pipeline components.

Module 10: Business Analytics System Overview

This module provides an overview of the complete analytics system provided by Commerce Server 2002. After completing this module, you will be able to describe the various analytical components that you can use with Commerce Server 2002.

Lessons

Applying Business Analytics to E-Business
E-Business Information Challenges
Closing the Loop
Release Themes
Analysis Architecture
Overview of Analysis Reports
Overview of Data Mining
Overview of Predictor
Overview of Targeting

After completing this module, students will be able to:

Describe the business needs that enterprises have for scalable, comprehensive business analysis tools that can be used with their commerce sites.
Describe how the major features of the business analytics system, provided by Microsoft Commerce Server, Microsoft SQL Server, and Analysis Services, work together to provide a comprehensive analysis tool set.
Describe the different types of reports available with Commerce Server 2002.
Describe the different types of data-mining models available with Analysis Services.
Describe how the Predictor resource analyzes Commerce Server data.
Describe the targeting features of Commerce Server, and how they can be used to provide full closed-loop analysis.

Module 11: Analysis and Reporting

This module explains the built-in reports and analysis features provided by Commerce Server 2002, and discusses how to create new reports and extend the analysis system. After completing this module, you will be able to create new Microsoft SQL Server and multidimensional expressions (MDX) reports, modify exiting reports and extend the data warehouse.

Lessons

Analysis Features
Report Types
Reporting Extensibility
Enabling Report Preparation—DTS Processing
Data Warehouse Extensibility
Commerce Server Event Structure
Logging Commerce Server Events

Lab : Creating Reports

Simulating Purchase Activity and Synchronizing the Data Warehouse
Creating New Reports by Modifying an Existing One
Creating a new SQL-based Report
Creating a new MDX-based Report

After completing this module, students will be able to:

Describe the different report types supported by Commerce Server 2002.
Create new reports and modify existing ones.
Run Data Transaction Services (DTS) tasks for report preparation.
Extend the Data Warehouse.
Log Commerce Server events.

Module 12: Working with Predictor

This module introduces the Predictor resource, and explains how to use it with your Commerce Server data. After completing this module, you will be able to build predictive data mining models based on your commerce site data.

Lessons

Business Questions
Technical Challenges
Solution: Data Mining
Data Mining Models
Using Predictor
Building Models
Deploying Models
Predictor Tutorial

After completing this module, students will be able to:

Understand the business issues that give rise to the need for data-mining with commerce data.
Understand the technical challenges involved in applying data-mining techniques.
Understand how data-mining provides solutions to business problems.
Describe the various data-mining models provided by Analysis Services and Commerce Server.
Use the Predictor resource.
Build, view, and deploy data-mining models.

Module 13: Introduction to the Targeting System

This module introduces the Commerce Server Targeting system. After completing this module, you will be able to explain how to use the Commerce Server List Manager and build expressions.

Lessons

Commerce Server Targeting
Targeting System
Content Selection Framework
Expression Builder
Direct Marketing

After completing this module, students will be able to:

Describe the Targeting System.
Describe the Content Select Framework (CSF).
Describe the List Manager.
Describe the Expression Builder.
Describe Direct Marketing.

Module 14: Commerce Server Discounts and Campaigns

This module explains how to implement discount and advertising campaigns. After completing this module, you will be able to create discount campaigns and advertising campaigns for your commerce sites.

Lessons

Campaign Manager Features
Discounts and Merchandising
Reuse Policies
Discount SDK Samples

Lab : Implementing Campaigns

Creating Campaign Expressions, Target Groups, and Campaign Customers
Creating Discount Campaigns
Creating Ad Campaigns
Adding Content Selector Code to the Northwind Traders Commerce Site
Testing the Site

After completing this module, students will be able to:

Describe the Business Desk Campaign Manager module.
Describe discount conditions and awards.
Describe the interactions between discounts.
Describe reuse policies.
Describe how item-level discounts, order-level discounts, and shipping discounts work.
Describe auditing of discounts.
Describe the high availability enhancements to Direct Mailer

Module 15: Extending the Business Desk

This module describes how to extend the Business Desk. After completing this module, you will be able to create your own Commerce Server Business Desk modules.

Lessons

Introduction to the Business Desk
Task Button Configuration
Special Tasks
Shared UI Routines
Rich UI Widgets
Security

Lab : Extending the Business Desk

Creating a Structure for the new Business Desk Module
Developing the XML Files for your Business Desk Module
Developing the ASP Scripts
Testing your Business Desk Module

After completing this module, students will be able to:

Describe how the Microsoft Commerce Server 2002 Business Desk functions.
Create your own Business Desk Modules.
Describe the security architecture employed by Business Desk

Module 16: Commerce Server Going Global

This module introduces the multilingual and multicurrency support provided by Commerce Server. After completing this module, you will be able to implement multilingual catalogs, and multilingual commerce sites.

Lessons

Infrastructure Improvements
International Features of the Catalog System
International Features of the Marketing System
International Features of Order Processing
International Features of the Data Warehouse and Analysis Components
Multilingual Deployment
SDK Sitelets

Lab : Implementing Multilingual Commerce Sites

Creating Multilingual Catalogs
Creating Multilingual Display Names for Products and Categories
Creating a French User
Programmatically Setting the Language for the Commerce Site
Testing the Multilingual Site

After completing this module, students will be able to:

Describe the infrastructure improvements in Microsoft Commerce Server 2002 to support international sites.
Describe international features of the Catalog system.
Describe international features of the Marketing system.
Describe international features of order processing.
Describe international features of the data warehouse and analysis components.
Describe dynamic site localization.
Describe international site configuration.
Describe multilingual deployment.
Describe the SDK sitelets and their international features.

Before attending this course, students must have:

Knowledge of Microsoft Visual Studio .NET and the Microsoft .NET Framework.
Knowledge of ASP.NET.
An understanding of what commerce-driven Web sites should achieve for enterprises and business users.

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