PROFESSIONAL DIPLOMA IN SEARCH MARKETING COURSE DESCRIPTION
Why Study the Professional Diploma in Search Marketing?
The Professional Diploma in Search Marketing is a comprehensive 30-hour course crafted to equip professionals with the most up to date skills and knowledge needed to become a Search Marketing Specialist. Learn how to plan, execute and measure an effective search marketing strategy to help any business rank higher in search engine results and get found faster by quality prospects.
Master paid search and learn how to create and optimise your ads using Google Adwords and Google’s Display Network. Discover how to implement technical SEO tactics to boost search rankings and get to grips with the most effective inbound marketing tactics available, including content marketing. Learn best practices, practical examples and real life case studies direct from seasoned industry experts with years of experience.
How Will I be Assessed?
You will receive an accredited Professional Diploma in Search Marketing upon the completion and passing of a 3-hour computer-based exam, taken at a Pearson VUE test centre of your choice.
Professional Diploma in Search Marketing subjects include:
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SEO – Setup
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SEO – Content
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SEO – Workshop
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Pay-Per-Click Advertising – Search
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Pay-Per-Click Advertising – Display Networks
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Pay-Per-Click Advertising – Video
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Google Analytics – Setup
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Google Analytics – Applied
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Search Marketing Strategy and Planning